Understanding Consumers: Beyond Words

In today’s competitive and data-driven business environment, understanding consumer behavior has become more complex than ever. Traditional research methods such as surveys and interviews often capture what consumers say, but not necessarily what they feel or subconsciously experience. Neuromarketing, which combines neuroscience with marketing and behavioral science, is transforming this landscape by providing scientific insightsContinue reading “Understanding Consumers: Beyond Words”

CHASING DREAMS…..

(LESSONS LEARNED ALONG THE WAY) Welcome!!!!! Dear reader, From a young age, I’ve always had a vision of my dream job. The narrative begins when I was in 11th grade and observed a local cloth store near my house and then there was a Zara store. They both offer clothing, but the distinction is inContinue reading “CHASING DREAMS…..”

The Aura Originals: My Journey of Building My Brand

Manage time for building my brand and living a healthy lifestyle: Finding a balance between time management and upholding a healthy lifestyle is more crucial than ever in the fast-paced world of today. And the hectic schedule of my college. The book “Mastering Time for a Healthier Life: Achieving the Perfect Balance between Time andContinue reading “The Aura Originals: My Journey of Building My Brand”

Mastering Time Management for Success in Marketing and Business Ventures

Time management is a crucial ability that serves as the foundation for success in both the professional and personal worlds. Recognising this, I’ve recognised a learning gap in my capacity to manage my time effectively. This disparity is especially noticeable as I begin a new chapter in my academic pursuit of a PGDM and hopeContinue reading “Mastering Time Management for Success in Marketing and Business Ventures”